The first step in improving a Google Maps ranking for a business is to claim and verify the Google My Business listing. This ensures that the business information is accurate and up-to-date, and allows the business owner to manage their online presence on Google. We handle this process for our clients and ensure all important information is accurate and recognized by Google correctly, which helps the business dramatically increase the odds of appearing in local search results.
One of the most important factors for a business to improve their Google Maps ranking is to ensure all of their business information is accurate across all online directories and platforms. Additionally, all relevant keywords associated with the type of business and their business category should be verified for accuracy. This allows Google to better understand the key business service offering, thereby improving the chances of appearing in relevant search results. Finally, a regular review and update, when necessary, of their business information to validate that all information remains accurate and and up-to-date.
Customer reviews are a crucial component of your Google Maps ranking. Not only do they provide valuable feedback for your business, but they also signal to Google that your business is active and engaged with its customers. Encourage your customers to leave reviews by including a link to your Google Maps listing in your email signature, on your website, and in your social media profiles. You can also offer incentives, such as a discount or free product, for customers who leave a review. Just be sure to follow Google’s guidelines and avoid incentivizing positive reviews or posting fake reviews.
Including relevant keywords in your Google Maps listing can greatly improve your ranking and visibility in local search results. We make sure to add relevant keywords to your business or industry. This will help Google understand what your business is all about and match it with relevant search queries from potential customers. We also make sure to avoid “keyword stuffing,” the excessive use of certain words or phrases in web content, which aims to manipulate the site’s rankings in search engines, or using irrelevant keywords, as this can actually harm your ranking. Knowing how Google views and ranks the keywords helps us achieve an optomized Google Maps profile.
It’s important to regularly update your Google Maps listing with accurate information, such as changes to your business hours, address, or phone number. This not only ensures that potential customers can find and contact you easily, but it also signals to Google that your business is active and engaged with its online presence. Additionally, regularly updating your listing can help you stay ahead of any competitors who may have outdated or incorrect information listed.